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Persona development

In preparation of the redesign of a provisioning portal that would be used by channel partners, I created two personas to represent the people we needed to keep in mind as we worked on the project. I started by reviewing notes from partner interviews conducted by others on the team, and then I interviewed several partners to learn more about how they manage hosted solutions.

I identified three general partner categories, but only two were likely to participate in the hosting program. Therefore, I created two personas, which you can see below. I also created a report with a summary of my findings (PDF file).